Why Branding - Here is why you should be investing in Branded Products

The Importance of Branding

When your business uses branding methods on corporate or promotional clothing and gifts, it creates a lasting impression and relationship with your customer.
Companies connect their values to their brand and consumers who share your company’s values and beliefs will remain loyal to your company – even if it costs them more than the competitors are asking!
Branding is a powerful tool that creates brand awareness and is easy advertising.
Branded business wear or uniforms help your customers engage more willingly with your employees by setting them apart and projects competence and reliability.

Employees proudly sporting their uniforms alongside their co-workers creates a sense of unity and belonging within your company.
Branded uniforms bring forward a strong certainty that teamwork is valued, drives commitment and builds confidence in your employees.
In industries where safety is a priority, safety gear and uniforms ensure the employees’ protection from potential risks.
Uniforms are also a major perk for an employee in a company and saves time and money for your employees.
In return for this perk, your company maintains a sense of control in terms of the company’s image and how it is represented.

Not only are brands visually appealing, but customers form an emotional connection with businesses and therefore the business’s brand.
People are becoming more conscious of what their brands’ companies represent and whether your company’s values align with their own personal lifestyle.
For customers it is also important to be able to trust and rely on your company’s representatives.
A customer’s willingness to approach an employee is eased when your employees look the part.
Customers will willingly sacrifice paying extra or wait longer for products or services for which they receive real value.

The main reasons that people keep promotional products are because they are trendy, functional and fun.

Plus, everybody loves a freebie, right?

1 %

of recipients of promotional products recall the brand.

1 %

of recipients are more likely to do business with the brand.

1 %

of recipients research the brand after receiving a promotional product